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Four forces shaping healthcare in 2025

January 17, 2025
Business Affairs
Marcus Perez
By Marcus Perez

In healthcare, no two days are alike. This makes it difficult to anticipate how the industry will change over the course of an entire year. That said, as we think about 2025, there are a number of drivers that are sure to shape the experiences of patients, providers and other players. Here are four factors that will propel the industry forward in the year ahead.

1. Using AI intelligently
For years, we have discussed the promise of AI across the healthcare industry, and 2025 is likely to be a turning point for these technologies. A year from now, as we look back on the progress made, organizations that make strategic investments in solutions that address their top challenges will fare better than those that adopt AI for AI’s sake.

Maintaining adequate staffing is one of those persistent issues many organizations still grapple with. Research suggests there may be a shortfall of approximately 95,000 physicians and 78,000 nurses in the year ahead. Given how hands-on healthcare is as a field, AI that assists or augments providers (rather than replaces them) will make the biggest impact.

For example, documentation requirements continue to place undue burden on providers, exacerbating burnout and causing “pajama time” documentation after hours. AI-powered technologies like ambient listening can sit in the background, enabling providers to have natural conversations with patients and reduce the need to manually document every data point. Similarly, AI can be used to summarize data and generate resources like pre-visit preparation notes to save time and help providers better focus on the needs of each patient.

2. Doubling down on data sharing
The healthcare industry generates approximately 30% of the world’s data, and in 2025, the compound annual growth rate for healthcare data is projected to reach 36%. But volume does not automatically equal value. If data cannot be exchanged effectively within or between organizations, many emerging technologies creating buzz will not live up to their potential. Additionally, inundating providers with a flood of disorganized data is likely to hasten burnout rather than improve decision-making.

In 2025, we are likely to see even more focus on where and how data is shared to drive toward full interoperability that will benefit patients, providers, organizations and the overall healthcare system. Wider adherence to standards and frameworks like FHIR and TEFCA will enable data to flow more freely so it follows patients wherever they receive care.

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