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Start-ups will once again have a starring role at MEDICA 2024, with the finals of two competitions among the program highlights

Press releases may be edited for formatting or style | October 29, 2024 Business Affairs
The finalists in the 16th Healthcare Innovation World Cup and the 13th MEDICA START-UP COMPETITION have advanced from around 550 candidates based in 62 countries from Armenia to China and America to Rwanda. Starting at 3:00 pm on November 11 and 12, they will present their innovative solutions on the MEDICA INNOVATION FORUM stage as part of MEDICA 2024. The leading international trade fair for the healthcare and medical equipment industries will be held in Düsseldorf, Germany, from November 11 – 14, 2024.

At the MEDICA INNOVATION FORUM alone (in Hall 13), more than 120 participants – including global players such as Microsoft, HP, HTC, 3M, Roche, Huawei and KUKA – will showcase and discuss groundbreaking innovations and best practices. Key topics will include generative AI and big data, robotics, XR and digital twins, mobile health and medical wearables, 3D printing, the Internet of Medical Things and solutions for the hospitals of the future. The MEDICA INNOVATION FORUM will also be the meeting place and networking platform for „Women Leaders in Healthcare“. With this year’s record participation of 60 young businesses, the MEDICA START-UP PARK (also in Hall 13) will offer visiting professionals the opportunity to familiarize themselves with a host of other exciting health start-ups and their innovations.

When cars recognize a stroke…

“My car prevents strokes” is the title of the forum talk by Prof. Thomas M. Deserno from the Reichertz Institute for Medical Informatics, which is run by Technische Universität Braunschweig and Hannover Medical School (MHH). At 12:25 pm on November 11 he will describe how vehicles can be used to identify health risks at an early stage and save lives. The “Automotive Health” action area in the neighboring Hall 12 fits in with the content of this presentation. In this area, the Innovation Institute will provide an insight into its development work on vehicles it is exhibiting there – such as the VW ID.4, the VW Tiguan and a racing simulator – and discusses how future sensor technology installed in vehicles will detect critical health conditions while driving and thus help to avoid serious accidents.

With the importance of telemedicine and the Internet of Medical Things, cybersecurity for healthcare is also growing in relevance. Implementing remote network monitoring, adopting defense-in-depth technologies and addressing the challenges of flexible “bring your own device” models is becoming essential. Further detail will be provided by Jose Manuel Capella Rodriguez, Senior Safety Advisor at certification specialist UL Solutions, and Stephen Gilbert, Professor Of Medical Device Regulatory Science at the Else Kröner Fresenius Center for Digital Health at Dresden University of Technology. Gilbert’s medical school is researching how innovative medical devices can be brought into patient care more quickly – which should also be of interest to many start-ups.

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