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Start-ups will once again have a starring role at MEDICA 2024, with the finals of two competitions among the program highlights

Press releases may be edited for formatting or style | October 29, 2024 Business Affairs

12 health techpreneurs present their winning products

This year’s top 12 health techpreneurs will present their solutions in the pitch final at the 16th Healthcare Innovation World Cup on Monday November 11, starting at 3:00 pm. This will take place on stage at the MEDICA INNOVATION FORUM, where speakers will showcase the next generation of smart health devices, medical wearables, XR solutions, digital biomarkers, electroceuticals and smart bandages.

Samphire Neuroscience’s Nettle solution is one example of a smart health device. It is intended to provide a non-invasive, at-home treatment option for menstrual pain and mood swings associated with pre-menstrual syndrome. Assessing the big picture, Dr. Sonja Sulzmaier summarized: “The quality of the solutions submitted is extraordinarily high this year. The finalists represent the top 4% of the 340 entries.” A managing partner at Navispace GmbH and chair for start-ups at German SME association BVMW, Dr. Sulzmaier is responsible for organizing the forum and the start-up competitions.

AI in healthcare – on the rise and highly adaptable

On November 12, the forum will start at 11:00 am with the session “GenAI, AI and Big Data – Shaping A new era in healthcare”. The panel will include Bart de Witte, founder of the Hippo AI Foundation. Their concept of regenerative AI aims to eliminate global health inequalities and promote symmetry in the global digital health sector. The session will revolve around ambient intelligence, which is used to create responsive, AI-powered environments that dynamically adapt to patients’ needs, allowing for personalized and efficient care.

Prof. Paul Lukowicz, Head of the Embedded Intelligence research unit at the German Research Center for Artificial Intelligence (DFKI) in Kaiserslautern, will moderate the forum session exploring the question of how artificial intelligence is transforming healthcare. Joining him for the conversation will be Manuel Herzog (Roche), Hadas Bitran (Microsoft Health & Life Sciences) and Viktor Savevski (Chief Innovation Officer and Head of the AI Center at Humanitas). Savevski will be examining the transformative potential of generative AI in the hospital sector. Ethics expert Prof. Stefan Heinemann from FOM University will address the integration of AI in medicine as a model for its appropriate introduction into society and culture.

Final pitches from AI to robotics and health apps

The final of the second major start-up competition will take place on November 12 at 3:00 pm. For the final pitches in the 2024 MEDICA START-UP COMPETITION, a jury consisting of businesses, investors and renowned industry experts has selected 12 health start-ups that will present their product solutions in different categories and compete for the big prize.

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