DOTmed Home MRI Oncology Ultrasound Molecular Imaging X-Ray Cardiology Health IT Business Affairs
News Home Parts & Service Operating Room CT Women's Health Proton Therapy Endoscopy HTMs Pediatrics
SEARCH
Ubicación actual:
>
> This Story


Conexión o Registro to rate this News Story
Forward Printable StoryPrint Send us your Comments
advertisement

 

advertisement

 

More Voices

Smart intelligence for trauma caregivers Insights from Pooja Rao, co-founder and R&D head for Qure.ai

Q&A with Michael Darling, VP Supply Chain, St. Luke’s Health System Discussing the clinical integration of supply chain

How will tariffs impact healthcare? The Jacobus Report

Q & A with Robert Jensen, president and CEO of AAMI Find out what to expect at AAMI Exchange, the premier event for the HTM community

A less invasive approach to pediatric heart surgery Q&A with Dr. David Mishaly, Sheba Medical Center’s director of Pediatric and Congenital Cardiothoracic Surgery

Another great IAMERS event The Jacobus Report

Nova Technologies, Inc.

Las tecnologías de la Nova del especialista de las piezas del ultrasonido continúan una tradición de la excelencia

por Lynn Shapiro , Writer

Johnson & Johnson's Tylenol poisoning fiasco in 1986 presented an opportunity for DOTmed Certified Elmer Ruder, president of Nova Technologies Inc., Julesburg, CO.

Ruder, an ultrasound technician since 1979, was the manager of J&J's Ultrasound National Repair Center at the time. He had moved his family to New Jersey from Colorado, to help J&J merge its radiology ultrasound business in Denver with its cardiology ultrasound business in Ramsey, NJ. The move was especially hard on Ruder's wife, Karen, a native of rural Colorado, who disliked the rush of big city life. The couple moved to a rural area of NJ to make the transition easier on her and the kids.
Story Continues Below Advertisement

RaySafe helps you avoid unnecessary radiation

RaySafe solutions are designed to minimize the need for user interaction, bringing unprecedented simplicity & usability to the X-ray room. We're committed to establishing a radiation safety culture wherever technicians & medical staff encounter radiation.




After the Tylenol poisonings, which involved lawsuits, J&J shed all of its electronics businesses, presumably to bring up its share price, Ruder says. (The company's stock plunged at the news that several people were poisoned as a result of product tampering in 1982; a second scare occurred in 1986.)

Ruder Opens Shop

After a year of employment with another medical service company, the Ruders moved back West. They sold their Sussex, N.J. home and settled into rural Julesburg, CO, where Ruder began selling parts for various brands of ultrasound equipment under his new company, Nova Technologies, Inc.

Now the company is flourishing. Ruder says. "We closely monitor what our customers are requesting and then purchase items that follow those lines, if we can afford them."

He says Nova gets a lot of calls for ATL, GE, Philips, Siemens and other ultrasound products--everything from circuit boards and power supplies, to monitors and transducers.

He also says he believes the sales of systems in the ultrasound market will probably reach its peak within a year or so. Although he feels the market may become saturated with systems, he's not worried. "There are always new models coming out in the market and just like the older systems, people will need parts sooner or later. We'll be here to fill that need."

"Dog-Eat-Dog" Business

"The parts business has become a dog-eat-dog business," Ruder says. "Some people who initially started out only selling systems found the competition so tough that a lot of them have ventured into parts sales. "They're worried about surviving, so they offer cheap prices, but aren't very knowledgeable about the products."

Conversely, he says, "Our staff at Nova Technologies is very knowledgeable about ultrasound parts and understands that while they might not always be able to offer the cheapest price on the market, the customers can always count on the quality."

Ruder says he became DOTmed Certified this year, after recognizing the value it added to customer perception. "They may not know you've been in business for 20 years, but they do know that you're one of the 'good guys.'"

A successful man, Ruder and his family are now living the life he and Karen have chosen. "Sometimes, out here in the rural area of Colorado, the only rush is to the coffee pot," he says.

Related:


Anuncie
Aumente su conciencia de marca
Subastas + ventas Privadas
Consigue el mejor precio
Comprar Equipo/Piezas
Encuentra El Precio Más Bajo
Noticias diarias
Lee las últimas noticias
Directorio
Examina todos los usuarios DOTmed
Ética en DOTmed
Ver nuestro programa de ética
El oro parte programa del vendedor
Recibir las solicitudes de PH
Programa de distribuidor con servicio gold
Recibe solicitudes
Proveedores de atención de salud
Ver todos los HCP (abreviatura de asistencia médica) Herramientas
Trabajos/Entrenamiento
Encontrar/rellenar un trabajo
Parts Hunter +EasyPay
Obtener presupuestos para piezas
Certificado recientemente
Ver usuarios certificados recientemente
Recientemente clasificado
Ver usuarios certificados recientemente
Central de alquiler
Alquila equipos por menos
Vende equipos/piezas
Obtén más dinero
Mantenga el foro de los técnicos
Buscar ayuda y asesoramiento
Petición sencilla de propuestas
Obtén presupuestos para equipos
Feria comercial virtual
Encuentra servicio para el equipo
El acceso y el uso de este sitio está conforme a los términos y a las condiciones de nuestro AVISO LEGAL & AVISO DE LA AISLAMIENTO
Característica de y propietario DOTmeda .com, inc. Copyright ©2001-2019 DOTmed.com, Inc.
TODOS LOS DERECHOS RESERVADOS