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Unique Content + Wide Circulation + High-End Demographics = Unmatched Results

DOTmed HealthCare Business News is a dynamic and efficient advertising option in the healthcare space. The unique content of our articles provides our readers with vital information they need and can use every day to make better buying decisions. With a circulation of over 21,000 that reaches the key influencers and decision makers across the healthcare spectrum - plus our competitive ad rates - DOTmed HealthCare Business News is the ideal medium for any product or service designed for the healthcare industry.

Reach the Key Personnel Involved in Major Medical Equipment, Products, and Service Purchases

The business environment inside a hospital is unlike any other. The multiple department heads and de-centralized nature of a hospital create a business structure in which many people are involved in major purchase decisions - and no two hospitals operate in exactly the same way. So that means you - as an advertiser - have a large number of people to reach.

DOTmed HealthCare Business News' unique demographics delivers those all-important people: The C-level executives and administrators, and key department heads. In addition, DOTmed HealthCare Business News reaches over 3,000 top imaging centers and thousands of leading ISOs, OEMs and equipment brokers and dealers, giving you virtually all the major players in the healthcare space.

DOTmed HealthCare Business News is published by DOTmed.com - the world's leading, public marketplace for buying, selling and auctioning medical equipment and parts online.

DOTmed.com has over 375,000 registered users. Included among them are the medical industry's leading equipment sales and service companies. This gives us access to a database no other publication can tap into.

In Every Issue

Industry Features - Take a quick look
Every month, a major highlight of our magazine is the exclusive indepth reports our journalist write addressing different aspects of the issue theme. Whether it's MR safety, biomedical engineering trends, or the emergence of spectral CT, we interview multiple leaders in the field to deliver candid, well-rounded insight to our readers.

What's New? - Take a quick look
We interview leading manufacturers to discover new technology on the market for each of the major imaging equipment modalities. From MR to CT to mammography and more, our "What's New" articles deliver clear, easy to read insights so that our readers can be better informed about the latest and greatest capabilities of new systems.

Leadership Matters - Take a quick look
The challenges faced by hospital executives are both unique to their own facilities and common across the industry. In this column we deliver key insights from experts who know what it takes to oversee a successful healthcare organization from the top.

Imaging Management - Take a quick look
Whether it's a radiology department in a major health system or a standalone imaging center, managers and administrators are facing complex financial, organizational and interpersonal challenges. Every month we set out to help solve one.

Purchasing Insights - Take a quick look
When it comes to purchasing medical imaging equipment, it isn't always clear what constitutes a good price and what features are musthaves. That's why every month we call on the experts at MD Buyline to share basic, clear-eyed market analysis to help providers invest their money more intelligently.

HTM Perspectives - Take a quick look
The roles of HTM professionals and biomedical engineers are changing rapidly. As their departments work more closely with IT, they also seek better relationships with device manufacturers and hospital executives. In "biomedical perspectives" we give the floor to a leading biomed who discusses their own experiences as an increasingly critical member of the hospital team.

Supply Chain Savvy - Take a quick look
Getting more efficiency out of the supply chain is a key pressure for most healthcare providers. Narrow margins leave little room for careless spending and for many facilities that means rethinking the entire supply chain structure. In this column we share insight from experts on the front lines, exploring how they're saving money one order at a time.

Cost Containment Corner - Take a quick look
The bottom line is top-of-mind with our readers, so we invite experts from different disciplines to share their strategies on reducing costs in meaningful and significant ways.

The Future of Healthcare - Take a quick look
Take any topic from our editorial calendar and chances are it will be very different ten years from now. This is the premise of our "Future of" column, in which we invite some of the most successful businesspeople in the industry to draw upon their first person experiences and share their vision for the future.

Hospital Spotlight - Take a quick look
Each month we shine our light on a U.S. hospital and its unique accomplishments, culture, challenges and community. In addition a two-page spread providing photographs and statistics on the facility, we also conduct an exclusive Q&A with the hospital’s leadership.

HCB Daily News Round-up - Take a quick look
Readers of HCB News know that the magazine is only one part of our coverage. The online Daily News is where our journalists cover breaking news as it happens, five days a week. In each issue of the magazine, the Round-up recaps some of the biggest current events shaping the industry.

Upcoming Events - Take a quick look
Every issue of HCB News includes a list of the most important upcoming industry shows and events. We bring you all the vital details, including when and where it's taking place, how many attendees are expected, and what type of health care professionals should attend.

Special Trade Show Coverage - Take a quick look
Attending major industry events like RSNA, AHRA, ASTRO, AAMI, FIME or SNMMI (just to name a few) can be overwhelming if you're not prepared. That's why HCB News brings insightful coverage to these events and more, through leadership Q&A’s, show previews, exhibitor guides and product showcases recapping some of the most exciting innovations to check out in the exhibit hall. With a copy of our magazine under your arm, you'll always know which booth or presentation to check out next.

If you want to reach the key influencers and decision makers who drive purchasing decisions, HealthCare Business News is your best advertising vehicle.

Digital Distribution

Each month DOTmed emails a digital copy to 32,500 users.

New sponsorship opportunities available. Contact us for more information!

Click here to see previous issues

RSTI, on Advertising

"Our ability to generate business from DOTmed is the best! It has all been terrific."
Jim Monro of Radiological Service Training Institute (RSTI)

Oxford Instruments, on Advertising

Thanks very much to the DOTmed Ad Team -- I appreciate your hard work and attention to our account. I am very pleased with our print and online advertising package, and your continued support.
Thomas Freund of Oxford Instruments


Industry Sector Reports 2021 Editorial Calendar

Advertise in the issues featuring the Industry Service Reports and/or features matching your products and services for maximum results! Download This Calendar Here.

BONUS CIRCULATION EACH MONTH: Based on the content of our Industry Sector Reports, each month we will mail bonus circulation to individuals and companies specifically involved in those areas.*



  • Leadership in 2021
  • Supply Chain Trends and Innovations

DEPARTMENTS: Cybersecurity, Telemedicine, RIS, PACS

CURRENT EVENTS: ECR Q&A, Exhibitor Guide, Product Showcase

Bonus Distribution: ECR (3/3), ACE Summit (2/22)



  • Fear Factor: Making Hospitals Less Scary
  • Proton Therapy Access Update

DEPARTMENTS: Contrast Enhanced Ultrasound


Bonus Distribution: NAPT



  • What's New in C-Arms and Tables?
  • Cath Angio / Special Procedures Trends and Innovations
  • Cardiac Ultrasound Trends and Innovations

DEPARTMENTS: Wearables and Heart Health, Interventional Radiology


Bonus Distribution: IDN Summit (4/12), HCP Spring Conferences (5/3)



  • Forces Impacting HTM
  • Patient Monitors
  • Infusion Pumps
  • Forces Impacting HTM

DEPARTMENTS: Imaging Informatics, AEDs, Device Sterilization, RTLS

CURRENT EVENTS: AAMI Q&A, Exhibitor Guide, Product Showcase, SIIM Q&A

Bonus Distribution: AAMI (6/4), SIIM (5/26) Intalere Elevate



  • What's New in PET and SPECT?
  • Radiopharmaceutical Reimbursement
  • MLogistics of Equipment Install De-install
  • Mobile Imaging in Rural U.S.

DEPARTMENTS: Teleradiology

CURRENT EVENTS: SNMMI Q&A, Exhibitor Guide, Product Showcase

Bonus Distribution: SNMMI (6/12)



  • What's New in Breast Imaging?
  • OB/GYN Ultrasound Trends and Innovations

DEPARTMENTS: Breast Density Update, Imaging Department Management

CURRENT EVENTS: AHRA Q&A, Exhibitor Guide, Product Showcase

Bonus Distribution: AHRA (8/1), AHRMM



  • Non-OEM service trends
  • OEM service trends
  • X-ray tubes

DEPARTMENTS: Lifecycle Management

CURRENT EVENTS: FIME Q&A, Exhibitor Guide, Product Showcase, Best of AAMI

Bonus Distribution: FIME (9/1), IDN Summit (8/30)



  • What's new in scanners and coils?
  • MRI Safety Trends and Innovations
  • MRI Patient Experience
  • MRI Chillers, Coldheads and Compressors Upkeep / Remote Monitoring
  • Coil Maintenance Tips
  • RF Shielding Buyer’s Tips


Bonus Distribution:



  • What's New in Proton Therapy and Radiation Therapy?
  • What’s new in CT?
  • Radiation Shielding Buyer’s Tips
  • Proton Therapy Trends and Innovations

DEPARTMENTS: Spectral CT, MR Linac

CURRENT EVENTS: ASTRO Q&A, Exhibitor Guide, Product Showcase

Bonus Distribution: ASTRO (10/24), HCP Fall Conferences



  • What’s New in DR / Fluoroscopy and Detectors?
  • Forces Impacting Radiologists
  • MRI Year in Review
  • CT Year in Review
  • AI Year in Review
  • X-Ray Year in Review

DEPARTMENTS: Charity Profile

CURRENT EVENTS: RSNA Q&A, Exhibitor Guide, Product Showcase

Bonus Distribution: RSNA (11/28)

Download This Calendar Here.


Insertion Order Closing Date: Insertion orders must be received 45 days prior to the month of publication for all issues.

Materials Deadline: Ad materials must be received no later than 35 days prior to the month of publication for all issues.

Cancellations: Ad cancellations are not accepted after the Closing date.

 *Premium Ad Pages are: page one, facing the ToC, special positions and all positions in special promotional sections


An advertorial lets you present a detailed and complete "sell story" about your company and services in an "editoral' format. You provide the content, DOTmed will help you "polish" it, and provide our quality design services free of charge.

List price: 1-Page Advertorial, $5,000. 2-Page Advertorial $8,500.

To see a sample Advertorial, click here

Resource Guide Advertising

All ads are full color and 1/4 page in size.

1x rate is $750.

Any 5 consecutive issues for $3000.

All 10 Issues per year for $5000.

1/4 page Artwork Size: 3 3/8" x 4 7/8".

Includes your ad on DOTmed.com's homepage.


Printing: Web Offset
Binding: Saddlewire
Full Page Size: 8.375" x 11" (includes 1/8" bleed)
Bleed size: 8.375" x 11"
Trim size: 8.125" x 10.75"
Safety area: 7.625" x 10.25"

When a full page ad is printed it is printed at the bleed size.
After it is printed it is trimmed to the trim size.
The safety area ensures that any important copy or design elements are not too close the edge of the page.

Final ads must be submitted at the Bleed size of 8.375" x 11"

Click here to download a full page ad template which has bleed, trim, and safety marked on it to use as a guide when creating your ad.

Line Screen: 133
4/C maximum: 260-280%
Essential live matter on full page bleed and fractional bleed ads should be kept at least 1/2" from all trim edges. Bleed ad sizes include a 1/8" bleed on all sides.