por Gus Iversen
, Editor in Chief | July 16, 2021
From the July 2021 issue of HealthCare Business News magazine
I initially got involved through little volunteering opportunities at the annual meetings and built up to bigger opportunities. In 2010, I was asked to consider a nomination for the RACC (Radiology Administration Certification Commission) that oversees the CRA credential. I won the election and was hooked for life! I served with an amazing team on the RACC for 5 1/2 years and was nominated for the board of AHRA in 2015. I was blessed to serve in nearly every capacity the association offers and was ultimately nominated for president-elect. I have been serving as president since July of 2020. There are so many opportunities to volunteer and give back within AHRA that fit everyone's lifestyle and needs. This summer, we will be kicking off a newly created team to develop a leadership path for those wishing to do more within the association.
HCB News: How has the pandemic impacted your presidency?
Serving an association as president is an honor and a challenge, but serving during a pandemic is another whole universe. As a team, the board was faced with decisions like never before; cancelling meetings, pivoting to virtual conferences, managing the financial turmoil that resulted, making tough decisions, etc. However, it taught us a great deal about being flexible and reevaluating how we serve members and non-members in creative and different ways. Our relationships with our vendor partners changed, as they were adjusting to the new environment, we developed new and unique opportunities to continue creating value for their support. Unfortunately, we are also seeing the same Zoom or virtual fatigue as is much of the world, and we want to get back to normal. But, as an association, we have to determine what that normal is and assure that we learned those lessons the pandemic taught us about flexibility. That flexibility was challenged as the board began working on our new strategic plan. But this team is resilient and they finished a strong strategic plan that will position us well for our future.
HCB News: What are some of the biggest initiatives that you have championed at the AHRA?
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Our strategic planning period started as the pandemic started, and a process that should have taken a few months took about a year to complete. Looking back, this was a blessing and a lesson. As I mentioned before, the pandemic presented opportunities for us all to learn, and we used this one to develop a strong plan that addresses the many facets of our mission and the lessons from the pandemic to create opportunities to grow our future. More details around the strategic plan were introduced in my May Link Update.