Six of Los Angeles County’s largest nonprofit health systems with hospitals, clinics and care facilities across the region have come together united in a mission to encourage community members to put health first and access care when needed.
Cedars-Sinai, Dignity Health, Providence, UCLA Health, Keck Medicine of USC and Kaiser Permanente, have launched public service announcements called BetterTogether.Health with themes that include “Life may be on pause. Your health isn’t.,” “Thanks L.A. for doing your part.,” and “Get care when you need it.”
Among issues the educational campaign is addressing are the growing concerns by health professionals that many people are not seeking needed medical advice and assistance when critical to do so. Health care providers remain committed and available to serving the community’s health care needs – including emergency, primary, specialty and urgent care.
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Rather than each health system individually addressing what medical professionals increasingly call a “silent sub-epidemic” of those requiring but instead avoiding timely medical services, they came together to tackle head on what could become, if not curbed immediately, the next public health crisis, resulting in serious and avoidable health consequences. Today the six health systems are joined for this purpose, believing it is their duty to reach out and let people know they are open and committed to maintaining the health of the communities they serve – and saving lives.
“We are grateful to those who did what was asked -- stay home, safe and healthy,” says Erik Wexler, Chief Executive, Providence Southern California. “We are confident these efforts are making a positive difference in the health of Californians. This collaboration of health systems is not only extraordinary, it provides meaningful information in meeting a challenge beyond anything any of us ever experienced.”
The BetterTogether.Health public service effort will include messages on multi-language television and radio, as well as billboards, newspapers, magazines, digital, social media, online information, links to vital health care resources and more. Combining resources demonstrates the organizations are in this together, will accomplish more together, and will get through this together.
“Those caring for patients in our hospitals, urgent care centers, clinics, testing centers and through telemedicine have responded with remarkable dedication, resilience and skill,” says Johnese Spisso, President, UCLA Hospital System and Associate Vice Chancellor, UCLA Health Sciences. “The health of our community continues as our number one priority, and we’re prepared to address all health care needs.”