Fujifilm announces nationwide 'Aspire To Be Fearless' campaign for breast cancer screening and education

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Fujifilm announces nationwide 'Aspire To Be Fearless' campaign for breast cancer screening and education

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LEXINGTON, Mass., June 13, 2019 /PRNewswire/ -- FUJIFILM Medical Systems U.S.A., Inc., a leading provider of diagnostic imaging and medical informatics solutions, announced today a nationwide awareness campaign titled 'Aspire to Be Fearless' focused on improving access to breast health education and mammography screening services for every woman that needs it, especially those most reluctant. At the center of the campaign, Fujifilm will be traveling around the U.S. with its 'Aspire to Be Fearless' mobile mammography coach to provide educational opportunities for clinicians, raise awareness about the importance of screening and will be providing mammograms to the underserved population in key locations.

Fujifilm kicked-off the campaign by supporting an educational event, the Pink Table Brunch, on June 12, 2019 at 1100 SE Waverly Drive in Portland, Oregon.

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"Fujifilm is partnering with women's imaging providers all around the U.S. to enhance women's access to mammograms and educate community members on the importance of annual screening for early detection. Since the introduction of ASPIRE Cristalle, thousands of examinations have been performed providing clinicians and patients with a tool to help lead to early diagnosis," said Rick Banner, Senior Director of Marketing, FUJIFILM Medical Systems U.S.A., Inc. "Fujifilm is committed to raising awareness through educational programs and is dedicated to promoting the early detection of breast cancer through advances in digital mammography."

To engage community members, particularly those interested in topics related to breast cancer screening, diagnosis, and intervention, an educational event titled The Pink Table Brunch was held on June 12, 2019 from 11:30 AM – 2:00 PM at 1100 SE Waverly Drive in Portland, Oregon. The event featured experts in the field of health, nutrition, and breast care. Each presenter shared the latest information about what participants need to know in order to help lessen the fear if they or a loved one is diagnosed with breast cancer. Nisha Jackson, PhD and author of her new book entitled "Brilliant Burnout" signed her latest book at the event.

"Breast cancer is one of the most feared cancers among women and some women may feel so apprehensive that they put off their breast exams1," said Susan Crennan, Women's Health Product Marketing Manager, FUJIFILM Medical Systems U.S.A., Inc. "The Aspire to Be Fearless campaign is designed to educate women on the importance of screening and to increase access to breast health exams for women across the country. Through outreach and collaboration with women's health leaders, we are hoping to empower women to be fearless in their approach to their breast health. The 18 month, 48 state campaign will be a collaborative effort between Fujifilm and trusted local women's imaging clinicians to provide services and invaluable information about the importance of early detection."
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