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My one day at ECR: Michael Friebe

March 05, 2019
European News



My impression from the BRACCO booth was that it was larger at the ECR than at the RSNA ...

It is clear from my perspective, as a globally interested and connected radiology / imaging networker, that I will continue to attend RSNA and ECR, but for most other professional attendees and for the businesses that are mainly EMEA oriented the ECR is probably the better place to go these days. Vienna is beautiful and very easily reachable with no or little immigration hazards. Something not in its entirety true for Chicago and the US.

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I will not provide detailed booth pictures this time, but included some 180-360 degree panoramic views from different strategic locations. Apologies for the companies that are not visible.

My personal interest - besides the exponential technologies - are image guided therapies and new developments in that field. And I am also happy that several companies that I have a direct affiliation with were present this year. Namely INTERVENTIONAL SYSTEMS with their robotic device (here shown with an Ultrasound transducer attached), PIUR IMAGING that showed their tomographic ultrasound system, ITP with their newly certified MRI biopys device, CONTEXTFLOW showing their CT AI program, and a start-up from my own chair (IN-LINE) that showed their interventional MRI products at the NORAS booth (thanks Hubert, Manuel, and Rosy).

And of course there were plenty of cool new products, which I do not want to individually highlight. I am glad though that Ghada Trotabas from SIEMENS “forced” me to try the new MRI patient experience with the great monitor and a direct sound transmission without headphones. Cool!

My fully packed day at the VIC ends with some rain and a beautiful rainbow followed by a flight delay of 1,5 hours. Oh well! But at least no Jetlag and sleeping in my own bed later on.


Next report is the one for RSNA 2019 ... this year completely in December. I will be roaming around Sunday through Tuesday and hope to see you there ... or next year at ECR 2020.

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