por Loren Bonner
, DOTmed News Online Editor | April 15, 2013
Toshiba America Medical Systems, Inc. announced earlier this month that Nancy Gillen has been named vice president of marketing. Gillen will manage all marketing activities, including business units, corporate communications and research. She spoke with DOTmed about her goals.
DMN: What's your background?
Prior to joining Toshiba, I worked at Siemens and Philips. I was at Siemens for more than 20 years where I held senior management positions including vice president of the MR business unit for seven years, and general manager of the Northeast zone. I also spent time at Philips in cross functional marketing for its imaging systems business.
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I have been on the commercial side of the industry for about 25 years, spending half my time in sales, and the other half in marketing and business management. Before joining the commercial side, I worked in hospital and imaging center environments.
DMN: How long have you been working in the industry?
I've been in the diagnostic imaging industry for 25 years.
DMN: What are your goals as vice president of marketing for Toshiba?
My goal as vice president of marketing is simple. I want to grow Toshiba's business in the U.S. We are going to achieve this by working closely with our customers and maintaining the outstanding customer satisfaction Toshiba is known for. We need to evolve with our customers by responding to their needs and addressing the problems they face on a daily basis. Toshiba has great products and people, and we now need to strengthen our position and message in the U.S. All the ingredients are here, it's now time to execute.
DMN: What excites you most about the industry these days?
What excites me about the industry also concerns me -- constant change. Our customers are facing change every day and we need to figure out the best way to respond. This is not a choice. As partners we need to be in tune with the problems they face and work together to solve them. We have to stay as close, current and flexible as we can with our customers, instilling confidence that we are with them for the long haul.
As a technology provider, this pace of change will keep us on our toes, and that is exciting. We need to find new ways to push the envelope. We need to continue to innovate to avoid complacency for both our customers and ourselves.