From mammography to ultrasound, if your company is trying to reach the women's health market then you will want to be seen in the July issue of HealthCare Business News.

We look at the ways technology is ushering in more personalized care for a diverse range of patients. Whether it be secondary breast screening modalities, new software to interpret breast density, or improvements to workflow with OB/GYN ultrasound, new innovations are paving the way to better outcomes in women's health.

We also get you prepped for two major trade shows that are fast approaching. The AHRA 2019 Annual Meeting in Denver, CO from July 21-24, and AHRMM being held July 28-31 in San Diego, CA.

Featured stories this month:

  • What's new in breast imaging
    We look around the industry to bring you insights on the mammography, tomosynthesis, ultrasound and MR systems and software that are geared toward breast imaging and have entered the market over the last 12 months
  • Breast density update
    Momentum continues to grow with breast density legislation that helps put women in control of their health. We break down the progress taking place and also speak with some of the leading advocates of density awareness to find out how these laws are improving outcomes.
  • OB/GYN ultrasound trends and innovations
    Ultrasound is a workhorse modality when it comes to women's health and especially childbirth. We talk to some of the leading manufacturers and healthcare providers about what distinguishes the latest tools from the previous generation.
  • Imaging center management
    With AHRA around the corner, imaging center management is taking center stage. We highlight Springfield Clinic and its director of diagnostic imaging, Brenda Bale, to find out how the facility is staying ahead of the curve regarding reimbursement, fostering partnerships with neighboring clinicians, and more.

Columns and Departments:

  • FDA MQSA update for mammography, and ACP guidelines
    Dr. Nila Alsheik, a diagnostic radiologist at Advocate Lutheran General Hospital in Park Ridge, IL recaps significant changes to mammography guidelines and what they mean for today’s shared decision-making healthcare landscape.
  • Automated breast ultrasound
    Dr. Serena Tidwell, medical director of Pink Monarch Breast Center in Georgia, discusses the role of OB/GYNs and automated breast ultrasound (ABUS) in delivering personalized breast care and assessing dense tissue.
  • IT Matters
    Eliot Siegel is at the forefront of medical imaging innovation and discusses some of the trends that he sees shaping the industry, including liquid biopsies and artificial intelligence.
  • Year in Review
    We recap some of the biggest current events impacting women's health over the last 12 months.
  • Future of breast screening
    Pam Cumming, the director of Siemens Women's Health Portfolio, shares top level insights on how breast screening is changing.

Shows & Events:

  • AHRA leadership Q&A
    Bill Algee, AHRA president, shares top level insights in our exclusive interview.
  • AHRMM leadership Q&A
    Teresa L. Dail, former chair and current member, shares insights on the upcoming meeting.

Numbers that will drive your July sales message home:

  • Total Print Circulation: 32,466
  • Diagnostic Imaging Center Manager/Supervisor: 5,386
  • Director/Administrator Diagnostic Imaging: 3,125
  • Director/Manager Biomedical Engineering: 4,028
  • Additional Online Emailed Circulation: 32,500+
  • Advertising Deadline Close: Tuesday, June 11th
  • Materials Deadline Close: Thursday, June 13th

Trade Show Bonus Distribution:

  • AHRA 2019 - Mark your calendars now for AHRA 2019 in Denver, CO from July 21-24, 2019. This is a wonderful opportunity to network with 1,000+ medical imaging leaders and 150+ leading industry exhibitors, as well as gain insight into healthcare services, tools, and trends that will impact your patients and facility from over 70+ educational sessions.
  • AHRMM 2019 - Association for Health Care Resource & Materials Management (AHRMM) July 28—31, 2019 in San Diego, CA. The AHRMM Conference offers a chance to capture a year's worth of health care supply chain news and best practices in just four days. Tap into the knowledge of field experts, fellow health care supply chain professionals and executives.
*Our 2018 Women's Health cover shown

DOTmed is BPA certified, meaning that a neutral third party has verified our circulation numbers.

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Special Advertising Deals for AHRA Exhibitors:

Front of book or AHRA content placement:
1/4 page + Pick two AHRA exhibitor bonuses $1,525    
1/2 + Pick three bonuses $2,750    
Full + All four bonuses PLUS extra New Product Showcase $4,550    

Back of book Resource Guide placement:
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1/2 + Any two bonuses $1,375    
Full + Any three bonuses $2,275    
All advertisers receive homepage banner

Bonus #1

Booth Write Up in Print
  • Featured in the special show and conference section in HCB News
  • List your company name and booth #
  • Highlight your services and invite customers to your booth
  • Copies will be distributed at AHRA
  • Up to 100 word count, Due by Thursday, June 13th

$500 per placement if purchased separately from print advertisement

Bonus #2

AHRA Preview Email - Booth Write Up
  • High Visibility - AHRA preview email
  • List your company name and booth #
  • Received by 10,000+ Past AHRA attendees the week before AHRA
  • Highlight your services and attach a link to your website
  • Up to 100 word count
$500 per placement if purchased separately from print advertisement

Bonus #3

Product Showcase
  • Featured in a special AHRA section in HCB News
  • Includes High quality product photo
  • Up to 100 words to summarize your product

$500 per placement if purchased separately from print advertisement


Bonus #4

Trade Show Press Release
  • Featured in a special AHRA section in HCB News
  • Highlight major milestones or achievements related to AHRA
  • Increased exposure and branding opportunity
  • 250 word limit, due by Thursday, June 13th

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