Highlights in the Exhibition Space
In the Exhibition Space, the exhibitor list for virtual.MEDICA and virtual.COMPAMED is also now online and provides access to the virtual showrooms of the individual companies. One of these companies is KUKA. This specialist for robotics and automation will use its participation in virtual.MEDICA to select the winner of the KUKA Innovation Award 2020 among the five finalists. With the motto Medical Robotic Challenge, the event will take place on November 18 at 12:40 pm CET in the KUKA virtual showroom. The research and developer teams all received lightweight robot LBR Med prior to the challenge; they then integrated this robotic component into their own concept of a medical product development. The CONEEBot team from the Hamburg University of Technology is among the finalists and aims to develop smart needles (e.g. for biopsies) to application maturity. When connected to the robotic arm, needle applications of this kind will support doctors in placing needles correctly – regardless of soft tissue distortion, which can make guiding the needle difficult.
CompuGroup Medical (CGM), one of the global leaders in the eHealth sector, will focus on “tangible” solutions for everyday medical life. “For understandable reasons, we unfortunately cannot meet visitors and offer advice at our MEDICA trade fair stand in person this year. CGM would nevertheless like to offer customers and interested parties the opportunity to find out more about current as well as new products. virtual.MEDICA is a suitable and welcome alternative in this respect,” explained Arne Westphal, Senior Vice President Physician Information Systems DACH at CGM Germany. The company’s virtual presence focuses on networking and the telematics infrastructure (TI). “The current pandemic has proved how useful digital solutions can be in the healthcare sector. CLICKDOC, our virtual surgery solution, allows doctors to consult patients who are in quarantine as well as potentially infected patients on their further treatment, for example, without putting themselves or their teams in the practice at risk of infection,” said Arne Westphal.
The Networking Plaza – Matchmaking tool
In the third key area of virtual.MEDICA and virtual.COMPAMED, targeted networking is key: the Networking Plaza is all about maintaining customer contacts, acquiring new customers and generating leads. This is made possible by the Matchmaking tool, which has been successfully used within the MEDICA and COMPAMED program in the past three years. Registered users create personal profiles (including interests and product areas as well as concrete questions on products) which are used to match and connect exhibitor contacts and online visitors. With the help of artificial intelligence software, every Matchmaking participant receives suggestions on suitable contact persons. If both parties are interested, they can get in touch via the chat function. New this year: the video meeting function will be enabled, allowing for more “personal” contact. Online Matchmaking has been open since October 21 and can be accessed even after the events have ended, closing on May 21, 2021.
For further information about virtual.MEDICA and virtual.COMPAMED, visit https://virtual.medica-tradefair.com and https://virtual.compamed-tradefair.com or contact Messe Düsseldorf North America; Telephone: (312) 781-5180; E-mail: info@mdna.com.
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