by
Carol Ko, Staff Writer | August 16, 2013
From the August 2013 issue of HealthCare Business News magazine
The future challenge of this procedure, then, is being able to zap much greater quantities of fat without overwhelming the body’s normal processes.
“I think the industry is still searching for something with predictable results, reasonable volume of fat per treatment and minimal side effects,” says Ruck.
Nevertheless, this technology has some of the fastest growth potential in the cosmetic laser segment, and unlike laser hair removal, the profit margins for these treatments are high, running around $3000 for six sessions.
However, rumors in the industry abound that manufacturers in this segment are keeping a close eye on the commoditization of the laser hair removal market. Experts in the field that wish to remain anonymous say OEMs are now requiring that customers sign agreements never to use sites like Groupon or Living Social.
“We’re definitely hearing about more of a trend among manufacturers who are trying to discourage them from using these sites,” says Dupré.
“I don’t think it’s legal. It’s a restraint of trade,” says Hruza. “Commoditization is a real concern, but in some ways, you can blame the companies themselves because they will sell the device to anybody.”
Click here to check out the DOTmed New Equipment Guide for surgical and cosmetic lasers.
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